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Our Mission & Vision
At Sheps Way, we transform expertise into influence. With 15+ years of experience in media strategy, thought leadership, and brand storytelling, we help authors, entrepreneurs, and organizations break through the noise and stand out in a crowded world.
About Sheps Way
Shepherds Way Communications (Sheps Way) is a boutique PR consultancy by senior communications strategist Blaine Heck. With over 15 years of experience leading thought leadership campaigns, media relations, and brand visibility strategies, Blaine has helped authors, startups, nonprofits, and global brands break through the noise and connect with the audiences that matter.
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Whether it's securing national media, shaping powerful brand narratives, or preparing C-suite leaders for the spotlight, Sheps Way is committed to positioning clients as trusted voices in their industries.
About Our Founder
Blaine Heck is an East Coast-based communications leader with deep expertise across publishing, health & wellness, consumer brands, and nonprofit advocacy. With a proven track record of securing high-impact placements in outlets such as The Today Show, Oprah Daily, Axios, Wall Street Journal, Washington Post, Good Morning America, and Meet The Press along with hundreds of top tier podcasts like The Rich Roll Show, Finding Genius, Sibling Revelry with Kate & Oliver Hudson, Duff The Psych, Adam Corolla and The Genius Life, Blaine brings both creativity and strategic precision to every campaign.
About Our Coordinator
Tess Hallowell is a New England based PR Coordinator who joined the Sheps Way Communications team in 2025. She received her education in Public Relations, Social Media, and Advertising from Boston’s Suffolk University finishing school in 2020. Tess has been apart of Sheps Way from the beginning and has assisted greatly in acquiring media placements for our clients. Tess’ experience comes from her background working with social media and is currently learning the ways of the PR industry under Blaine’s guidance.